NovaChain, a fast-growing European startup specializing in digital freight optimization tools, had developed a promising solution with clear market potential. However, the company struggled to gain traction in the Gulf region due to a lack of strategic clarity, limited knowledge of local logistics ecosystems, and no established presence or investor relationships in the region.
Solution: Structured Market Entry and Investor Alignment
EMH Holding partnered with NovaChain to design a targeted market entry strategy for the GCC. Our advisory team helped the company refine its business model for local use cases, assisted in setting up a compliant entity in the UAE, and connected the founders with strategic funding partners and logistics operators in the Emirates. We also advised on regional go-to-market messaging and built operational readiness for pilot programs.
Result: Funded Launch and Scalable Gulf Expansion
Within six months, NovaChain secured its first round of regional funding, launched a live pilot in collaboration with a UAE-based logistics group, and built a local team to manage partner relations and client delivery. With foundational infrastructure and funding in place, the company is now preparing for phased expansion into Bahrain and Saudi Arabia, supported by EMH’s continued strategic guidance.